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MagazineSweden is published 7 times a year and is a webmagazine. MagazineSweden is ideal for tourists and visitors, whether enjoying a holiday or attending an event.

The magazine highlights tourist attractions, nature and the great outdoors, and events happening around Sweden.

The magazine reaches worldwide.

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READ THE LATEST ARTICLES FROM MAGAZINESWEDEN

Visit a museum this summer

Looking for something more than sunbathing and a cold drink this summer?

City walks with Ourway Tours

Not your average stroll in old museums and traditional sights. OURWAY offers city walks with a special twist.

Find your balance point

A kayaking trip along the swedish west coast is a wonderful adventure.

SWEDISH TOURISM

When foreign tourists dream of Sweden at home in front of the computer, they most often enter keywords about nature.


The most common search for Sweden as a destination is about nature experiences. And interest is growing strongly - last year the number of natural experience increases on the net increased by 28 percent.

 


Among many things that Sweden is associated with are “beautiful”, “accessible nature” and “genuine” at the top. And the interest in nature seems to increase sharply. The number of searches online about Sweden in combination with keywords about nature increased by as much as 28 percent between 2017 and 2018.


On average, searches for tourism in the EU

increased by 11 percent.

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